Global online video market will be worth US$37 billion in 2017
TweetFollow Us on Twitter

Global online video market will be worth US$37 billion in 2017

According to the latest forecasts from Informa Telecoms & Media (www.informatandm.com), the global online-video market will be worth US$37 billion in 2017, driven by the popularity of services like Netflix and YouTube.  

This figure is made up of the three key video-revenue streams of advertising, subscriptions and transactions. Despite the market maturing, advertising will continue to be a larger revenue generator than subscriptions in 2017, as it is in 2012.
 
Online video remains a small, but growing, proportion of total TV and video revenues. Informa estimates that it will account for 8% of such revenues by 2017. By the end of the decade, if current growth rates continue, it will account for over 10% of revenues. However, its value in the market today is concentrated among only a few players.
 
"It’s clear that online video, today, is worth much more than the digital cents and dimes of yore, and is attracting real, and growing, revenue," says Giles Cottle, principal analyst and author of  “OTT Video Revenue Forecasts” at Informa Telecoms & Media. "But this value is concentrated around a select few players. We estimate that Apple, Google, Netflix and the global broadcasters (including Hulu), combined, account for about 70% of all online video revenue today– so if you aren’t one of these players, then the chances are you aren’t making a great deal of money from online delivery today."
 
As well as a growth in consumption, revenues will be driven by publishers and operators monetizing content on devices beyond the computer, such as tablets and connected TVs. From an advertising point of view, live online video content, which is not being monetized today by most providers, will also drive the market. And pay-TV operators will also have a key role to play.
 
"The big change to the OTT revenue mix will come when operators start to offer not just low-cost online services, like Sky’s Now TV, but stand-alone online versions of their services that come close, in terms of content availability and price, to their core Pay TV services today," says Cottle. "Even very modest take-up of these services will completely distort the online video market."
 
US dominance of the global market will wane over the next five years, but the US will still contribute over half of all revenues in 2017. The US accounts for approximately 75% of revenues today, but that will drop to less than 60% in 2017 as Europe and Asia grow more quickly. Business-model wise, advertising will still be the largest revenue stream in 2017, as it is in 2012.

 
AAPL
$100.85
Apple Inc.
-0.02
MSFT
$46.43
Microsoft Corpora
-0.33
GOOG
$582.84
Google Inc.
+2.89

MacTech Search:
Community Search:

Software Updates via MacUpdate

Apple Digital Camera RAW Compatibility 5...
Apple Digital Camera RAW Compatibility update adds RAW image compatibility to Aperture 3 and iPhoto '11. For more information on supported RAW formats, see here.Version 5.07: Adds RAW camera... Read more
Transmit 4.4.7 - Excellent FTP/SFTP clie...
Transmit is an excellent FTP (file transfer protocol), SFTP, S3 (Amazon.com file hosting) and iDisk/WebDAV client that allows you to upload, download, and delete files over the internet. With the... Read more
Macgo Blu-ray Player 2.10.8.1715 - Blu-r...
Macgo Mac Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more
Capture One Pro 8.0.0.433 - RAW workflow...
Capture One Pro 8 is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 300 high-end cameras -- straight out of the box. It... Read more
Adobe Acrobat Pro 11.0.09 - Powerful PDF...
Adobe Acrobat allows users to communicate and collaborate more effectively and securely. Unify a wide range of content in a single organized PDF Portfolio. Collaborate through electronic document... Read more
Adobe Reader 11.0.09 - View PDF document...
Adobe Reader allows users to view PDF documents. You may not know what a PDF file is, but you've probably come across one at some point. PDF files are used by companies and even the IRS to... Read more
iFFmpeg 4.6.1 - Convert multimedia files...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more
NTFS 11.3.62 - Provides full read and wr...
Paragon NTFS breaks down the barriers between Windows and OS X. Paragon NTFS effectively solves the communication problems between the Mac system and NTFS, providing full read and write access to... Read more
OS X Yosemite 10.10 DP8 - Developer Prev...
Note: This is a Developer Preview. You must be a registered Apple Mac Developer to download this update. You can also sign up for the free OS X Beta Program to download and preview public beta... Read more
FotoMagico 4.5 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more

Latest Forum Discussions

See All

ETA for iOS 8 Introduces Today View Exte...
ETA for iOS 8 Introduces Today View Extension and is Having a 50% Off Sale Posted by Jessica Fisher on September 17th, 2014 [ permalink ] | Read more »
Get Ready to Hit the Ice – NHL 2K is Com...
Get Ready to Hit the Ice – NHL 2K is Coming to the App Store Soon Posted by Jessica Fisher on September 17th, 2014 [ permalink ] 2K announced today that they are bringing NHL 2K< | Read more »
Readdle Adds Tons of iOS 8 Updates for A...
Readdle Adds Tons of iOS 8 Updates for All Readdle Apps Posted by Jessica Fisher on September 17th, 2014 [ permalink ] With the iOS 8 dropping today, Readdle has dramatically | Read more »
Let it Rainbow Review
Let it Rainbow Review By Jennifer Allen on September 17th, 2014 Our Rating: :: SIMPLE COLORSiPhone App - Designed for the iPhone, compatible with the iPad A little too simple for extended sessions, Let It Rainbow is still a cute... | Read more »
Goat Simulator (Games)
Goat Simulator 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Goat Simulator is the latest in goat simulation technology, bringing next-gen goat simulation to YOU. You no longer have to... | Read more »
Almightree: The Last Dreamer Review
Almightree: The Last Dreamer Review By Blake Grundman on September 17th, 2014 Our Rating: :: CLIMBING HIGHERUniversal App - Designed for iPhone and iPad Can this Zelda-inspired platformer reach new heights of success?   | Read more »
Zynga Unveils First Look at Looney Tunes...
Zynga Unveils First Look at Looney Tunes Dash! Posted by Ellis Spice on September 16th, 2014 [ permalink ] Be vewy, vewy qwiet. I’m hunting wunners featuwing wabbits, and luckily, it’s duck season wunner season. | Read more »
Guardians on the Go – How to Connect to...
At this point I’m relatively certain most of the country is familiar with Destiny. And for those looking to augment their game a bit, Bungie has changed their Bungie Mobile Companion App to Destiny Companion. | Read more »
Kunin Review
Kunin Review By Jordan Minor on September 16th, 2014 Our Rating: :: SHURIKEN DO ITUniversal App - Designed for iPhone and iPad Kunin is a nervous test of ninja reflexes.   Developer: Dodreams Price: FREE Version Reviewed: 1.0.1... | Read more »
A Major ‘Space Wolves’ Content Expansion...
A Major ‘Space Wolves’ Content Expansion is Now Available for Warhammer 40,000: Carnage Posted by Jessica Fisher on September 16th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Logitech Bluetooth Multi-Device Cross-Platfor...
Logitech has an enviable track record of making some of the best computer keyboards and mice. At least in my estimation, the best freestanding keyboards I’ve ever used have been Logitech units,... Read more
Roundup of Apple refurbished iPad Airs and iP...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
Sprint offers 16GB iPad mini for $199.99 with...
Sprint is offering 1st generation 16GB iPad minis for $199.99 with a 2-year service agreement. Standard MSRP for this iPad is $429. Their price is the lowest available for this model. Read more
2.5GHz Mac mini remains on sale for $549, sav...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Apple refurbished iMacs available for up to $...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
13″ 2.5GHz MacBook Pro offered for $100 off M...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Free GIMP Professional Grade Graphics App Ver...
The latest 2.8.14 version of the oddly-named GIMP (acronym for: GNU Image Manipulation Program) open source, high-end image editing and creation alternative to Adobe’s Photoshop and refuge from... Read more
Apple Announces Record Pre-orders for iPhone...
Apple has released metrics showing a record number of first day pre-orders of iPhone 6 and iPhone 6 Plus, with over four million sold in the first 24 hours. Demand for the new iPhones exceeds the... Read more
10% off iPhone 6 and 6 Plus Otterbox cases
Get 10% off on popular Otterbox iPhone 6 and iPhone 6 Plus cases at MacMall through September 19th. Use code OTTERBOX10 to see the discount. Read more
15-inch MacBook Pros on sale for up to $125 o...
Amazon has the new 2014 15″ Retina MacBook Pros on sale for up to $125 off MSRP including free shipping: - 15″ 2.2GHz Retina MacBook Pro: $1899.99 save $100 - 15″ 2.5GHz Retina MacBook Pro: $2374... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.